Products need packages. Everything would get damaged in storage or shipping otherwise. But packaging does more than protect your product, it has a direct influence on consumer purchasing behaviour. In a 2018 IPSOS study, 72% of consumers reported that the design of a product’s packaging has a direct influence on their personal buying decisions. A further 81% stated package design influences their gift selection. With the average supermarket in North America carrying a whopping 28,000 different products (Food Marketing Institute, 2019), each competing to attract the attention of the consumer, and an estimated 60-70% of buying decisions being made in-store, packaging plays a crucial part in overall success of a brand’s strategy. The Art of Packaging The art of packaging builds a relationship with your customer. Packaging impacts how the product is perceived each time the customer sees and uses the product. Is it aesthetically pleasing? How well does the package work? Are the direction
Bradbury turns great food and beverage products into brands that stand out on the shelf. We have 30+ years’ experience in strategic branding and award-winning design, specializing in food and beverage brand development, label and packaging that build brands people believe in. We work with you to create a deliberate brand strategy—one that helps you meet strategic business objectives while delivering engaging brand encounters and memorable customer experiences.